IMPORTANT DISCLAIMER
This article specifically addresses a type of online scam heavily advertised on social media for “blue light glasses” often using the brand name “Noblu”. It has come to my attention that this same scam, using identical claims, stories, and images, also appears under various other product names. The warnings in this article apply to any product that claims to significantly protect your eyes from blue light, adjust its focus, offers a nonsensical power range, and dangerously advises you to cancel your professional eye exams. The products in this article also utilise some of the same bogus claims as described in the OpticX Glasses Scam.
This article is not a criticism of any legitimate, registered optical companies, software developers, or other businesses that may happen to have a similar name but are in no way associated with these false claims. My goal is to protect the public from harm, not to cause confusion or harm to genuine enterprises.
You’ve seen the ads. They pop up in your social media feed, often accompanied by a slick video and glowing, yet questionable, testimonials. They promise a simple, stylish solution to all your screen-related woes: headaches, eye strain, and poor sleep. They are, of course, blue light glasses, and they are one of the biggest trends in wellness today.
One brand that has been particularly aggressive in its marketing is NoBlu Vision. They promise a revolutionary product that will protect your eyes and improve your life. But as an optometrist, when I see claims that seem too good to be true, my professional alarm bells start ringing. It’s my duty to investigate. I want to take you beyond the marketing hype, look at the real science, and uncover the truth about blue light glasses and the troubling reports surrounding companies like NoBlu.
The Science vs. The Sell: What Do NoBlu Blue Light Glasses Actually Do?
To understand the claims made for NoBlu blue light glasses, we first need to understand the science. Light is a spectrum of colours, like a rainbow, and blue light is simply one part of it – a high-energy, short-wavelength portion.
The primary marketing message for blue light glasses is that they protect your eyes from the supposedly harmful blue light emitted by digital screens, thereby reducing eye strain and preventing headaches. This sounds plausible on the surface, but it’s a claim that is not well-supported by mainstream science.
The Myth of Blue Light and Eye Strain
One of the world’s leading authority on eye health, the American Academy of Ophthalmology (AAO), is very clear on this. They state that there is no scientific evidence that blue light from our screens is harmful to our eyes.
The symptoms we associate with long hours at a computer—soreness, tiredness, and headaches—are very real. However, they are caused by “digital eye strain.”
This isn’t an issue of light toxicity; it’s a problem of muscle fatigue. Think of it like holding a small weight with your arm outstretched; after a while, your muscles will ache from the sustained effort. Similarly, when we stare at a screen, our eye muscles are locked in a fixed state of focus, and we tend to blink less frequently, leading to dryness and fatigue.
The AAO does not recommend any special eyewear coating for computer use. The consensus from large, high-quality reviews is that there is little to no evidence that blue light glasses are effective for reducing these symptoms.
The More Plausible Claim: Blue Light and Sleep
The one area where there is some scientific debate is the effect of blue light on our sleep cycle.
There is evidence that exposure to blue light, particularly in the evening, can suppress the body’s production of melatonin. Melatonin is the hormone that acts like a starting pistol for sleep, telling our brain it’s time to wind down. Blue light, which is also abundant in natural daylight, can essentially jam this signal.
Some studies do suggest that wearing blue light glasses in the hours before bed may help to reduce this suppression and could improve sleep quality. However, the research is mixed, and many experts believe a far more effective strategy is simply to practice good sleep hygiene. This includes avoiding screen time for an hour or two before bed, which removes the stimulating content as well as the light.
While this is the most plausible claim for products like NoBlu, the benefits are not guaranteed and are likely minimal for most people compared to simply putting your phone away.
Red Flags: A Closer Look at the NoBlu Blue Light Glasses Brand
When a product’s core health claims are on shaky scientific ground, we must look very closely at the company selling it. An investigation into NoBlu Vision reveals a mountain of red flags.
The internet is flooded with overwhelmingly negative reviews and accusations from customers who feel they have been misled. A visit to their TrustPilot page is particularly damning; it is saturated with 1-star reviews and, crucially, features an official warning banner from TrustPilot itself, stating that the company has been caught using the platform fraudulently by posting fake positive reviews. As seen in the image provided below, this is a severe indictment of the NoBlu brand’s credibility.
Red Flag #1: Deceptive Marketing and Impossible Promises from NoBlu
One of the most serious allegations against NoBlu is the use of deceptive marketing tactics. Scam-investigation videos and customer reviews have accused the company of using fake doctor endorsements to lend their product a false air of medical legitimacy.
A quick look at their product images often reveals another layer of deception: the glasses appear to be poorly photoshopped or artificially superimposed onto the models’ faces, a clear sign of a low-budget, disingenuous operation.
Perhaps the most absurd claim made for their blue light glasses is that they have “auto-adjusting prescription” lenses. This is a scientific impossibility, as ludicrous as selling a pen that automatically knows what you want to write. This is likely due to the base product being identical to the ones being sold in the OpticX scam – perhaps with the same team behind them.
Incredibly, the company admits to this level of deception in the footer of its own website. If you scroll to the very bottom, hidden in the fine print, you will find this disclaimer:
“THIS IS AN ADVERTISEMENT AND NOT AN ACTUAL NEWS ARTICLE, BLOG, OR CONSUMER PROTECTION UPDATE.“
Websites selling the NoBlu Blue Light Glasses Scam
It goes on to state: Any photographs of persons used on this site are models. This is a direct admission that the website is designed to look like a credible source of information but is, in fact, purely an advertisement. They are openly stating that the people you see promoting the product are not genuine customers. This is a company admitting, in their own words, that their entire presentation is a performance designed to sell you their NoBlu blue light glasses.
Red Flag #2: The Reality of the Product and Service
The negative feedback extends to the NoBlu blue light glasses themselves. As documented across countless 1-star Trustpilot reviews, customers consistently report that the glasses they receive are of incredibly poor quality. They are often described as being cheap, flimsy, and comparable to items you might find in a pound shop, not the premium product advertised. Many have complained of receiving lenses that are blurry, scratched, or completely ineffective.
This is compounded by reports of abysmal customer service. Many customers have had extreme difficulty in getting a refund for their NoBlu purchase, with some claiming that the company makes it almost impossible, effectively trapping their money. The widespread allegations of fake positive reviews featured on their own website are a clear attempt to bury the tsunami of genuine, negative feedback from duped customers.
Interestingly, as of September 19th 2025, it is one of the only times I have witnessed an almost exclusive 1 star rating on a company that has a significant number of reviews. Please, if you do not take my warning, please consider the 300+ other negative reviews on TrustPilot as a warning!
Red Flag #3: The Dropshipping Connection
So, what is the business model here? It is widely alleged (from reviews and other scam reports) that NoBlu is a dropshipping company. This is a retail model where a seller markets a product but doesn’t keep any stock themselves.
When you place an order for their blue light glasses, the seller then buys the item from a third-party marketplace (often a massive online wholesaler like Alibaba or Temu) and has it shipped directly to you. They are essentially a middleman who never touches the product.
While there is nothing inherently wrong with dropshipping, it is a model often exploited by unscrupulous sellers. They take a very cheap, mass-produced item, create a slick website with exaggerated claims, and sell it at a huge markup. The overwhelming evidence suggests that this is precisely what is happening with NoBlu.
An Optometrist’s Verdict: Why You Should Avoid NoBlu’s Blue Light Glasses
As a healthcare professional guided by an ethical and moral compass, my conclusion is clear and unequivocal. The health claims made by NoBlu, particularly regarding eye strain and headache relief from their blue light glasses, are not supported by the current body of scientific evidence.
While there may be a minor, debatable benefit for sleep, the overwhelming number of negative reviews, the official fraud warning from TrustPilot, and the company’s own fine-print admissions of their deceptive marketing are impossible to ignore. This is not a company that has your health and well-being at its heart.
Your vision is one of your most precious assets. If you are experiencing headaches, eye strain, or any other concerns, do not rely on a company with such a poor reputation. The solution is not to buy a pair of cheap blue light glasses from a social media ad. The solution is to book an appointment with a registered optometrist. We can conduct a thorough eye examination, determine the real cause of your symptoms, and provide you with a safe, effective, and evidence-based solution. Please, trust your eyes to the professionals, not to a dubious online seller like NoBlu.
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Frequently Asked Questions
Is NoBlu Vision a legitimate company or a scam?
Based on the available evidence, NoBlu operates in a manner that is highly consistent with an online scam rather than a legitimate healthcare company.
This conclusion is based on multiple red flags, including an official fraud warning on its TrustPilot page for using fake reviews, widespread customer complaints of receiving cheap and defective products, scientifically impossible marketing claims like “auto-adjusting lenses,” and its own fine-print admission that its website is an “advertisement and not an actual news article.”
Do blue light glasses actually work for eye strain and headaches?
No, there is no significant scientific evidence to support the claim that blue light glasses reduce or prevent digital eye strain and headaches.
Leading authorities like the American Academy of Ophthalmology state that these symptoms are not caused by blue light itself, but by how we use our screens—we blink less, our eyes get dry, and our focusing muscles get tired from staring at a fixed distance.
What do customer reviews say about NoBlu blue light glasses on TrustPilot?
The vast majority of genuine customer reviews for NoBlu on TrustPilot are overwhelmingly negative, with most customers giving a 1-star rating. Common complaints include the glasses being of incredibly poor quality (“flimsy,” “like from a pound shop”), the lenses being blurry or scratched, and the customer service being non-existent, especially when trying to secure a refund.
If blue light doesn’t cause digital eye strain, what does?
Digital eye strain is a muscle and surface issue, not a light toxicity issue. It’s caused by a combination of factors including:
Reduced Blinking: When staring at screens, we blink significantly less, causing our eyes to become dry and irritated.
Prolonged Focusing: Your eye muscles are held in a state of tension to keep the screen in focus, leading to fatigue, just like any other muscle in your body would.
Poor Ergonomics: Factors like improper screen brightness, glare, poor posture, and an uncorrected vision problem can all contribute significantly to discomfort.
Can blue light glasses really improve my sleep quality?
This is the most plausible claim, but the evidence is mixed and the benefit is often overstated. Blue light, particularly in the evening, can suppress the production of melatonin (the sleep hormone). Wearing blue light glasses may reduce this effect.
However, a far more effective and expert-recommended strategy is to practice good sleep hygiene, such as avoiding all screens for an hour or two before bed.
What do optometrists and ophthalmologists say about blue light glasses?
The professional consensus is that special blue light glasses are not necessary for computer use. Major professional bodies do not recommend them for preventing eye strain because the health claims are not supported by high-quality scientific evidence.
We instead recommend addressing the root causes, such as taking regular breaks and managing screen ergonomics.
What are some effective, optometrist-recommended ways to reduce digital eye strain?
Instead of buying a product, try changing your screen use habits
The 20-20-20 Rule: Every 20 minutes, look at something 20 feet away for at least 20 seconds.
Use Lubricating Eye Drops: To combat dryness from reduced blinking.
Optimise Your Workspace: Adjust screen brightness, reduce glare, and ensure good posture.
Get an Eye Exam: Ensure any underlying vision problems are corrected with an up-to-date prescription.
Are the claims in NoBlu ads, like ‘auto-adjusting lenses’, scientifically possible?
Absolutely not in the way they describe. The claim of a simple pair of glasses having “auto-adjusting prescription” lenses is currently a scientific impossibility. This is a completely fabricated marketing term designed to prey on people’s vision concerns. There is no such passive technology in existence.
I cover this more in the “OpticX Miracle Glasses Scam”
Is the blue light from my phone or computer going to cause long-term eye damage?
According to the current scientific consensus, no. There is no evidence that the blue light emitted from consumer electronic screens can cause damage to your retina or lead to eye disease. You get significantly more blue light exposure from being outside in the sun.
Are cheap blue light glasses from social media ads safe to use?
While they are unlikely to be physically harmful, they are also ineffective for their advertised purpose and are often of such poor optical quality that the lenses can be blurry or distorted, potentially causing more discomfort. The main risk is financial: you are wasting money on a useless product when you could be seeking a real solution.
Why are so many people buying blue light glasses if the science doesn’t support them?
Their popularity is a testament to the power of aggressive and clever marketing. Companies like NoBlu exploit a very real problem (digital eye strain) and offer a simple, appealing “quick fix.” Through social media advertising, influencer marketing, and deceptive claims, they create a perception of effectiveness that isn’t backed by science.
What do you, as The Eye Care Advocate, gain from exposing companies like NoBlu? Are you just trying to sell me something else?
That’s a fair question in a world full of sponsored content. The simple answer is that I gain nothing financially from this article. I am not affiliated with any competing brand, I am not selling an alternative product, and I do not receive any commission for recommending other services. I also work as a locum (I fill in the gaps to cover absence), so would not have any financial benefit if you bought a product from your local optometry practice.
My motivation comes directly from my professional and ethical duties as an optometrist here in the UK. My primary responsibility is to the health and well-being of the public. When I see companies using deceptive marketing and scientifically baseless claims to sell a product related to vision, I believe it’s my duty to provide clear, evidence-based information to counteract the misinformation.
As The Eye Care Advocate, my ‘gain’ is upholding the principle my entire practice is built on: empowering people with honest information so they can make informed decisions about their health. Exposing operations like this helps prevent people from wasting their money and, more importantly, from delaying a proper consultation for real symptoms. My goal is to guide you towards genuine, professional care, not towards a different product. What I get out of it is the fulfillment of my role as a healthcare advocate: protecting patient trust and ensuring your sight is treated with the seriousness it deserves.
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